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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Posts about national brands:

Press Coverage

National Brand or Private Label? 72% of Consumers Can’t Tell the Difference

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PLMA President Explains the Private Label Boom

Press Coverage

Is this private label’s moment?

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Private Label ‘Smart Imitation’ Of National Brands’ Packaging Not So Wise In US OTC Drug Sector

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Shoppers Are Trading Down to Store Brands Without Even Realizing It

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72% of Consumers are Buying Private Label Products

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Private Label or National Brand? Most Consumers Can't Tell

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