Hunker Mentions First Insight | Is This Big-Name Brand Behind Walmart's Great Value Trash Bags And Food Storage Bags?

Private-label products have improved steadily over the years. According to consumer research from First Insight, 84% of shoppers trust store brands as much as their brand-name counterparts. Walmart has worked to improve Great Value products by testing them against competing name brands and periodically reformulating existing items or even introducing new ones. Technically, reformulation moves those Great Value products into the realm of contract manufacturing, but the result is the same: Great Value products now offer quality levels similar to national brands. But is Reynolds the company behind Walmart's well-reviewed Great Value trash and food storage bags?

Read the full article on Hunker.

June 2 2026 by Ron Bunker for Hunker

first insight Walmart press coverage private label national brands press private label report hunker great value

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Is This Big-Name Brand Behind Walmart's Great Value Trash Bags And Food Storage Bags?

Hunker Mentions First Insight | Is This Big-Name Brand Behind Walmart's Great Value Trash Bags And Food Storage Bags?

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays