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Why First Insight?
Platform
View All Solutions
Product Selection Tools
Pricing Tools
Planning Tools
Targeted Marketing Tools
Knowledge Base
Retail Predictive Analytics
Machine Learning and AI for Fashion
AI for Retail and CPG
Machine Learning for CPG
Retail Price Optimization
How We Help
Reduce Markdowns
Set Entry Price Points
Reduce Store Testing
Specialized Solutions for SMBC
Digitally Native Brands
Manufacturers, Wholesalers & Licensees
Improve Product Success
Improve Forecast Accuracy
Inform Design Decisions
Improve Speed to Market
Case Studies
Customer Success
View All Case Studies
Educational Tools
Reports & White Papers
Webinars
Events
News & Press
Press
Press Coverage
Press Releases
Analyst Coverage
First Insight Blog
Podcasts
Greg Petro's Forbes Blog
Jim Shea's Total Retail Blog
Contact Us
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No testers, no problem: Ulta and Sephora have a new take on 'try before you buy'
by
Parija Kavilanz for CNN Business
June 18, 2020
