No testers, no problem: Ulta and Sephora have a new take on 'try before you buy'

June 18 2020 by Parija Kavilanz for CNN Business


New York (CNN)Makeup sellers Ulta Beauty and Sephora have a problem on their hands.

When it comes to beauty products, consumers love to test cosmetics, creams and fragrances on themselves before they buy them.
But that's not really an option right now given the current health and safety concerns tied to the pandemic. That's bad news for cosmetics sellers who've already suffered double-digit percentage sales declines in the first quarter because of store closures and the "no makeup, work-from-home" look that consumers have embraced amid the shutdown.
They're now under pressure to somehow replicate the in-store sampling experience in a convincing way for consumers to reinvigorate sales.
There's no doubt that the coronavirus has significantly challenged the ability of brands to offer the full experience shoppers get in the store, said Greg Petro, founder and CEO of retail predictive analytics and digital product testing firm First Insight.
"The coronavirus has moved the [retail] industry away from high-touch to low-touch," said Petro. The 'new normal' for retailers will be to work with shoppers in a hands-free way to help them to find what they need while also giving them the space to feel comfortable."
Virtual try-ons, however, may not be enough to pacify shoppers in the long haul, said First Insight's Petro.
"Retailers need to make up for it with very liberal return policies as well," he said.
Read the Full Article at CNN Business

Coronavirus  COVID-19  Safety  beauty  try before you buy  return policy  virtual try-on

Looking for more info? Complete the form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings


Unparalleled Value Delivery and Lowest Total Cost Provider

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.