How Chicago retailers are using technology to help customers try on clothes during the pandemic

Featured Image

(CHICAGO) COVID shuttered fitting rooms in stores throughout Illinois, but that hasn’t stopped determined shoppers or retailers for long.

They quickly realized that a physical body isn’t necessary for trying on clothing or sampling makeup: you only need a computer-generated figure. Enter the virtual fitting room, which you can find online and in-store everywhere from Macy’s to ASOS to Ulta. Pop your face or your body into the screen, and you can “try on” makeup and clothing - and even be linked with retailers offering your specific size.

...Virtual try-on rooms, biometric fittings and 3D-AI apparel solutions enable personalized and precise-fit predictions, and the solutions that succeed are the ones that enable retailers to listen to the customers while still taking into account the safety precautions, said Greg Petro, CEO and founder of First Insight, a retail predictive analytics company.

Now if only they could figure out how we can touch the clothing from our phones, we’d really never need to leave the couch. But in that case, we probably wouldn’t have any need for clothing anyway.

Read the Full Article at News Break

retailers  retail  retail technology  3D Design  ai  virtual try-on

Looking for more info? Complete the form below.

The Supply Chain Disruption
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending
The State Of Consumer Spending

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed and Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
FDRA Consumer Sustainability Survey

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study