Digital Line Reviews

Powered by Predictive Analytics

With increased remote work due to COVID-19, the importance of digitalization has been accelerated and magnified. Choose products with confidence by understanding what your customers will buy and what they will pay—even before designs are finalized.

Make Product Decisions with the Voice of Your Customer

Most line or product review sessions that were previously held with physical product and teams together in the same room are now conducted as video meetings. The First Insight Digital Line Review platform provides a unique solution for remote reviews, now seamlessly presenting a logical template that supports productive and accurate reviews, even when teams can’t be together.

Brands and retailers are leveraging First Insight results to present item and line recommendations with confidence, leading to win-win decisions for increased revenues and margins.

icons_Selling-Price Select the Right Products

Select new products with confidence, armed with predictive consumer data.

Icons-Forecast Forecast AverageSelling Price

View a price elasticity curve for each new product before it is launched.

icons_Margin-Movers Identify MarginMovers

Discover products that can bear a higher starting price point than originally planned to maximize margin dollars.


Unparalleled Value Delivery and Lowest Total Cost Provider.

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.


Use customer-driven Value Scores to determine which products will succeed and which will fail.

  • The Value Score is a predictive measure of the product's success calculated using a proprietary combination of customer preferences, comments and their willingness to buy.
  • Predict market demand through using the First Insight Demand Curve. Clearly see a forecast of a new product’s average sales price and relative demand at various price points, helping merchants determine opportunities to optimize retail prices and modify buy depth.

Don't just adjust your line review process — Improve it

  • Aggregate rankings and comments from a large internal group supported by customer feedback.
  • Share Insight results with the entire team to streamline the video conferencing and get the most out of digital line review meetings.
  • Review predictive sales data and customer feedback live to inform product selection.
  • Log decisions concurrently within the platform to capture important info for design and planning teams.

“Line reviews and product selection have been a struggle for our merchants during the pandemic. The team usually travels to look at vendor lines, to touch and feel the product, but almost all of that travel has been eliminated. Our attempts at doing line reviews on Zoom meetings were not an effective replacement.

With the Digital Line Review capability from First Insight, we’ve been able to expand our digital testing and increase how heavily we’re weighting the Voice of the Customer in our decision-making. We had already been working with First Insight for a few years, and the COVID-19 outbreak has been a real catalyst for us to push the relationship to the next level.”

Mark Chrystal
Chief Analytics Officer, rue21




Dan Post Boot Company: Leveraging Digital Product Testing

Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles.


“Screen-sharing the First Insight results made our first-ever remote line review the best, most productive line review meeting we have ever had.

Without the First Insight results, these meetings dragged on with discussions about individual opinions. Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.

Lucas Johnson
Sr. Brand Manager, Global Marketing



Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

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