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Select new products with confidence, armed with predictive consumer data.
View a price elasticity curve for each new product before it is launched.
Discover products that can bear a higher starting price point than originally planned to maximize margin dollars.
“Line reviews and product selection have been a struggle for our merchants during the pandemic. The team usually travels to look at vendor lines, to touch and feel the product, but almost all of that travel has been eliminated. Our attempts at doing line reviews on Zoom meetings were not an effective replacement.
With the Digital Line Review capability from First Insight, we’ve been able to expand our digital testing and increase how heavily we’re weighting the Voice of the Customer in our decision-making. We had already been working with First Insight for a few years, and the COVID-19 outbreak has been a real catalyst for us to push the relationship to the next level.”
Chief Analytics Officer, rue21
Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.
Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles.
“Screen-sharing the First Insight results made our first-ever remote line review the best, most productive line review meeting we have ever had.
Without the First Insight results, these meetings dragged on with discussions about individual opinions. Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.”
Sr. Brand Manager, Global Marketing
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening