Select the Right Products
Select new products with confidence, armed with predictive consumer data.
Forecast AverageView a price elasticity curve for each new product before it is launched.
IdentifyDiscover products that can bear a higher starting price point than originally planned to maximize margin dollars.
“Line reviews and product selection have been a struggle for our merchants during the pandemic. The team usually travels to look at vendor lines, to touch and feel the product, but almost all of that travel has been eliminated. Our attempts at doing line reviews on Zoom meetings were not an effective replacement.
With the Digital Line Review capability from First Insight, we’ve been able to expand our digital testing and increase how heavily we’re weighting the Voice of the Customer in our decision-making. We had already been working with First Insight for a few years, and the COVID-19 outbreak has been a real catalyst for us to push the relationship to the next level.”
Mark Chrystal
Chief Analytics Officer, rue21
“Screen-sharing the First Insight results made our first-ever remote line review the best, most productive line review meeting we have ever had.
Without the First Insight results, these meetings dragged on with discussions about individual opinions. Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.”
Lucas Johnson
Sr. Brand Manager, Global Marketing
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Leaders from rue21 share how First Insight helped turn around their business using VoC, AI and Predictive Analytics.
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