


With increased remote work due to COVID-19, the importance of digitalization has been accelerated and magnified. Choose products with confidence by understanding what your customers will buy and what they will pay—even before designs are finalized.
Select new products with confidence, armed with predictive consumer data.
View a price elasticity curve for each new product before it is launched.
Discover products that can bear a higher starting price point than originally planned to maximize margin dollars.
Unparalleled Value Delivery and Lowest Total Cost Provider.
Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.
“Line reviews and product selection have been a struggle for our merchants during the pandemic. The team usually travels to look at vendor lines, to touch and feel the product, but almost all of that travel has been eliminated. Our attempts at doing line reviews on Zoom meetings were not an effective replacement.
With the Digital Line Review capability from First Insight, we’ve been able to expand our digital testing and increase how heavily we’re weighting the Voice of the Customer in our decision-making. We had already been working with First Insight for a few years, and the COVID-19 outbreak has been a real catalyst for us to push the relationship to the next level.”
Mark Chrystal
Chief Analytics Officer, rue21
Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles.
“Screen-sharing the First Insight results made our first-ever remote line review the best, most productive line review meeting we have ever had.
Without the First Insight results, these meetings dragged on with discussions about individual opinions. Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.”
Lucas Johnson
Sr. Brand Manager, Global Marketing
Get the insight. Schedule a free demo today.
At scale, even a minor price adjustment can dramatically improve your bottom line. Leading retailers across the globe are adopting the First Insight platform to identify these optimized pricing strategies. We help you find greater retail success quickly and efficiently.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the InfographicWe partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the ReportThe fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn moreLearn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-bookAs one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the WebinarThis industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & HighlightsWhile the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
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