Product Management

Build Products and Solutions Customers Will Love

  • 40% reduction in sample costs
  • Increase revenues 20% with whitespace products
  • Increase market demand >2x through customer-informed pricing.
  • 80% Improvement in New Offering Success Rate
  • 9% Increase in Gross Margins
  • Cut 40% on product development cycle



As a product manager, you’re constantly faced with business-critical questions. What features and services do customers want next? What price will the market bear? How can you beat the competition? Historical sales data and ratings and comments on current products aren’t enough. First Insight marries voice-of-the-customer data with predictive analytics on new offerings you’re bringing to market, helping you make better investment decisions.

The First Insight Advantage:

  • Pioneer and Market Leader - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise solution supporting many of the world’s largest brands in daily operations

title-icon-customer-experience Customer Experience

  • Identify winning concepts before you roll them out. Whether your customers will experience your products, services, advertising, or channel, let them help define the experiences they want.
  • Grow your business by creating experiences that both current and new customers will value.
  • Create end-to-end solutions your customers love, from when they first see your offerings to when they use, service, and replenish them.

title-icon-product-experience Product Experience

  • Improve the success of your offerings by optimizing features, packaging, messaging, and the total solution. Create and sell experiences and services customers want to buy.
  • Optimize pricing, promotion and discount strategies based on how target consumers value your offerings.
  • Create offerings for specific segments, personas, and channels based on voice-of-the-customer and predictive analytics.
  • Get results faster and more cost-effectively than with other testing and research methods so you can keep up with fast-changing consumer preferences and get to market faster with the right offerings.

Want To Learn More?

First Insight’s InsightSuite Software Platform utilizes two vital components, The Voice of the Customer and Predictive Analytics, to enable brands, manufacturers, retailers, and licensees to make better product decisions on new products by answering questions that include:

  • Which design elements and attributes are most valued by consumers?
  • Which products should be in the assortment, and which should be eliminated?
  • How should a retail product be priced, even without any sales history?
  • How much inventory should retailers/brands buy or manufacture?
  • How should a product be targeted to specific customer segments, retail channels and geographies?

Contact us to see exactly how First Insight works and how easy it is to get started with our InsightSuite platform.


title-icon-brand-experience Brand Experience

  • Increase sales and brand loyalty by aligning your branding, messaging, and positioning with what your target customers value.
  • Let your target customers decide which logo, color, symbols and tone they want and value over competitive offerings.
  • Understand which brand extensions resonate with your target customer to maximize profitable growth and minimize risk.

title-icon-exployee-experience Employee Experience

  • Energize your employees and those of your channel partners by engaging them in defining new offerings, bundles, campaigns, and services that resonate with your target customers.
  • Engage and motivate your employees by soliciting their input in designing the programs and benefits packages that resonate and best fit their needs.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Measurable Results

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s patented approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

80+ Up to 80% Improvement in New Product Success Sates
100+ Access to Over 100 Million Respondents Globally in More Than 150 Countries
10+ 10+ Years of Aggregated Data and Experience

Next-Gen Experience Management

iconfinder-customer-experience Customer Experience

Listen to your customers. Create experiences they’ll love and value.

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icon-product-experience-purple Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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iconfinder-brand Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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iconfinder-employee-experience Employee Experience

Engage and motivate your employees – and drive business results.

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Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.