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First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania asked consumers and senior retail executives in the U.S. how sustainable practices are impacting consumers’ shopping habits and purchase decisions. The results published in the first two reports point to the growing momentum for sustainable purchases, with Generation Z influencing other generations towards sustainability.
The findings in the third report in the series reveal a profound sustainability disconnect between retail executives and consumers on factors ranging from consumers’ willingness to pay more for sustainable products to their utilization and preference for resale/recommerce models.
The Sustainability Research Compendium Includes:
The State of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
Companies worldwide are stepping up their sustainability and ESG initiatives. First Insight’s Next-Gen Experience Management (XM) technology platform helps brands and retailers reduce waste by using digital testing and predictive analytics to create and market the products and messaging customers want and to understand consumer views on sustainable products and practices. Learn more about how First Insight can help kick-start sustainability initiatives.Learn more
Download our report for the full details.
First Insight's findings are based on the results of U.S. retail executive and consumer studies conducted in partnership with the Baker Retailing Center at The Wharton School of the University of Pennsylvania. The executive data were collected from a sample of 51 retail senior-level business executives in October 2021. The consumer study of more than 1,000 respondents was completed through proprietary sample sources among panels who participated online.
Further details on the findings are available upon request.
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