Reports & Whitepapers

Coronavirus: Consumers Still Afraid to Shop In-Store as More Retailers Say "Mask Up"

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As stores reopen and more major retailers require customers to wear a mask in-store, we asked U.S. consumers on July 10, 2020 about how COVID is impacting their purchase decisions, and how safe they feel shopping in-store, trying on clothes in dressing rooms, and various travel modes and distances. The results suggest that consumers are still uncomfortable shopping in-store, with the majority of women not feeling safe testing beauty products or trying on apparel and footwear and more consumers delaying travel plans now than in late April.


Download our infographic to see consumer views on travel and safety as stores reopen.



First Insight’s findings are based on the results of U.S. consumer studies, balanced by gender, geography and generation, fielded on April 30, 2020 (over 1000 respondents) and July 10, 2020 (over 1200 respondents). The studies were completed through proprietary sample sources among panels who participate in online surveys.


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