Coronavirus: Majority of Consumers Prefer Shopping Online & Younger Generations Expect Higher Promotional Offers to be Available Online Compared to In-Store
As stores reopen and U.S. ecommerce sales soar we asked U.S. consumers about how COVID is impacting their purchase decisions, where they prefer to shop and what promotional discount expectations they have. The results suggest that all generations prefer the same shopping channels except Baby Boomers, and younger generations expect promotional offers to be better online compared to in-store across different categories.
Download our infographic to see consumer shopping preferences by channel and promotional discount expectations by category.
First Insight’s findings are based on the results of U.S. consumer studies, balanced by gender, geography and generation, fielded on July 10, 2020 (over 1200 respondents). The studies were completed through proprietary sample sources among panels who participate in online surveys.
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