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As part of First Insight’s ongoing series of consumer studies, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” new data released finds improved consumer confidence does not translate to higher spending. The study found that consumer worry is down for the first time since the peak of COVID-19. The survey of more than 1,000 people found that 32 percent fewer respondents said that they were very or somewhat worried about the Coronavirus in April 2021 compared to April 2020. However, the survey also found that consumers are not quite ready to begin spending at pre-pandemic levels and there were some gains made in perceptions of in-store shopping safety. Read our press release for more details.
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To support the retail industry through COVID-19, First Insight has been tracking consumer purchase behavior and spending within retail since February 2020. First Insight is committed to customer understanding and offers customer-driven predictive analytics solutions for today's toughest business challenges.
The findings were based on data from First Insight's ongoing series of consumer sentiment studies entitled, "The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors." The company has been tracking consumer data since February 28, 2020. The findings are based on the results of U.S. consumer studies of targeted samples of more than 1,000 respondents, balanced by gender, geography and generation, and the latest survey was fielded on April 21, 2021. It was completed through proprietary sample sources amongst panels who participate in online surveys. Further details on the findings are available upon request.
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