Reports & Whitepapers

Coronavirus v11: Consumer Confidence Falling Again with COVID-19 Variant on the Rise


Inside this Infographic:

As part of First Insight’s ongoing series of consumer studies, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” new data reveal that consumer confidence is declining again with COVID-19 variant on the rise. The study found that 90 percent of the respondents unwilling to get vaccinated won't consider getting the vaccine to ensure access to restaurants and businesses that require proof of vaccination. The survey of more than 1,000 people found a 25 percent increase since July 2021 in the number of consumers worried about the Coronavirus. As the back-to-school season begins, safety concerns around in-store shopping have increased over the past month. The survey also found that women, the primary back-to-school shoppers, and Millennials, the generation most likely to have school-age children are the most unwilling to get vaccinated.  Read our press release for more details.

Download our infographic for a deeper look at consumer purchase behavior, willingness to get vaccinated and views on in-store safety.

To support the retail industry through COVID-19, First Insight has been tracking consumer purchase behavior and spending within retail since February 2020. First Insight is committed to customer understanding and offers customer-driven predictive analytics solutions for today's toughest business challenges.


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