Reports & White Papers

Coronavirus v8.2: Significant Disconnect Between Senior Retail Executives and Consumers on Holiday Shopping

Consumers-vs-Executives_Cover

Inside this Infographic:

First Insight recently surveyed consumers and senior retail executives on consumer shopping habits, purchase behavior and influences driving decisions, and found that while 59 percent of consumers surveyed plan to shop online this holiday season, only 35 percent of senior retail executives believed consumers prefer to shop this way. Additionally, only 41 percent of consumers plan to shop in a physical store, compared to a majority (59 percent) of retail executives who anticipate consumers will head in-store this holiday season. The findings were presented at the WWD CEO Summit on December 2, 2020.

Download our infographic for a deeper look at consumer purchase behavior for the upcoming holiday season.

Methodology

First Insight’s findings come from two separate surveys. The consumer survey was conducted as part of First Insight’s ongoing series of consumer sentiment studies entitled, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” based on data collected from a targeted sample of more than 1000 U.S. consumers in November 2020. The executive survey was based on a sample of 37 retail senior-level business executives, and was fielded in November 2020.

For questions please email Marketing Manager sarah.efremenko@firstinsight.com.  

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