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Inside this Infographic:
As part of First Insight’s ongoing series of consumer studies, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” new data released includes consumer shopping behavior as vaccines roll out nationwide. The study found that Baby Boomers are not going back to shop in-store despite getting vaccinated. The survey of more than 1,000 people found an increase in baby boomers' spending on online shopping and also found that they are planning to go in-store less or the same amount compared to other generations. Read our press release for more details.
Download our infographic for a deeper look at consumer purchase behavior as the vaccines roll out.
Now publishing the ninth study in the series, First Insight has been tracking consumer data since February 28, 2020. The findings are based on the results of U.S. consumer studies of targeted samples of more than 1,000 respondents, balanced by gender, geography and generation, and the latest survey was fielded on January 13, 2021. It was completed through proprietary sample sources amongst panels who participate in online surveys. Further details on the findings are available upon request.
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