Reports & White Papers

The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail

Generations-Report COVER IMAGE


In December 2019, First Insight surveyed consumers in the U.S. on how sustainable practices are impacting shopping habits and purchase decisions. The results point to the growing expectation for sustainable models, with Generation Z making more shopping decisions based on sustainable retail practices than even Millennials and Generation X. Baby Boomers overall were the least influenced by sustainability factors.


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