Reports & Whitepapers

The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail

Generations-Report COVER IMAGE

 

In December 2019, First Insight surveyed consumers in the U.S. on how sustainable practices are impacting shopping habits and purchase decisions. The results point to the growing expectation for sustainable models, with Generation Z making more shopping decisions based on sustainable retail practices than even Millennials and Generation X. Baby Boomers overall were the least influenced by sustainability factors.

COVID-19 has accelerated sustainability initiatives for retailers around the world. First Insight helps retailers reduce waste by using digital product testing and predictive analytics to create, produce, and market the products customers want and to understand consumer views on sustainable products. Learn more about how First Insight can help kick-start sustainability initiatives.

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