Reports & Whitepapers

The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors


Beginning in February, 2020, First Insight conducted a series of consumer studies entitled “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors.” The results pointed to the impact of the virus over the course of two months on purchase decisions and shopping behavior across gender, geography and generation.


Download the report to see how U.S. consumer purchase decisions and behaviors evolved over the country's first Coronavirus peak.



First Insight’s findings are based on the results of five U.S. consumer studies based on attitudes and behaviors related to the COVID-19 pandemic and how it affected consumer purchase decisions and shopping behavior. Each survey sample was balanced by gender, geography and generation, and fielded on February 28, March 17, April 3, April 20 and April 30, 2020. The study was completed through proprietary sample sources among panels who participate in online surveys.


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