Reports & Whitepapers
The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors

Beginning in February, 2020, First Insight conducted a series of consumer studies entitled “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors.” The results pointed to the impact of the virus over the course of two months on purchase decisions and shopping behavior across gender, geography and generation.
Download the report to see how U.S. consumer purchase decisions and behaviors evolved over the country's first Coronavirus peak.
Methodology:
First Insight’s findings are based on the results of five U.S. consumer studies based on attitudes and behaviors related to the COVID-19 pandemic and how it affected consumer purchase decisions and shopping behavior. Each survey sample was balanced by gender, geography and generation, and fielded on February 28, March 17, April 3, April 20 and April 30, 2020. The study was completed through proprietary sample sources among panels who participate in online surveys.
For immediate questions or to request our full data set, please email Marketing Manager sarah.efremenko@firstinsight.com.
Other Reports You May Be Interested In...

Download the Full Report
Fill out the form below to download the report
You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.
Recent Posts
- Coronavirus: When Consumers Think Stores Should Reopen
- Coronavirus: Consumer Views on Safety As Stores Reopen
- Coronavirus - Consumer Choice: Apparel. Safety Still a Concern.
- Coronavirus: Consumers Still Afraid to Shop In-Store as More Retailers Say "Mask Up"
- Coronavirus: Majority of Consumers Prefer Shopping Online & Younger Generations Expect Higher Promotional Offers to be Available Online Compared to In-Store