Tariffs & Trust: Why Retailers Risk Loyalty with Price Hikes

3,000+ Shoppers. 300+ Executives.

One Global Divide: Shoppers Say They’ll Walk.

Executives Say They’ll Raise Prices Anyway.

First Insight surveyed 3,000+ global consumers and 300+ retail executives to uncover a critical divide: while most shoppers say they’ll abandon brands over price hikes, executives plan to raise prices anyway. This exclusive report reveals the growing trust gap between consumers and brands, and how pricing decisions today could cost retailers long-term loyalty.

Download the full study to explore:
• Where consumers and retailers disagree most on tariffs and pricing
• What price sensitivity looks like across regions
• How to preserve trust and loyalty in a volatile market
• Why absorbing tariff costs can build long-term brand equity