The Quiet Takeover of Private Label

Private Labels Are Winning Over Shoppers—Often Without Them Even Knowing It

Today’s consumers aren’t just open to private label—they’re embracing it. According to our research, the line between store brands and national brands has become so subtle that most shoppers can’t tell the difference.

Our latest study, The Quiet Takeover of Private Label, reveals that:

• 72% of consumers were unable to correctly identify a private label product when shown side-by-side images of store brands and national brands.

• 84% of shoppers now trust the quality of store-brand products more or the same as national brands.

• 47% have tried private label products specifically because they were dupes of name-brand items.

• 45% of consumers say they’ve permanently switched from a national brand to private label when the product met or exceeded expectations.

This shift represents a massive opportunity for retailers. Get the full story on how consumer behavior is reshaping the role of private label—and how retailers can use it to drive loyalty, margins, and market share.

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