Reports & Whitepapers

The Impact of Coronavirus on Purchase Decisions and Behavior



The coronavirus, originating in China, continues to spread from nation to nation. As news outlets track the virus' spread, U.S. consumers are taking precautions, including making changes to their purchase decisions and behavior. First Insight recently surveyed 500 U.S consumers across each generation to pinpoint changes consumers are making in preparation for local coronavirus outbreaks.


Download our infographic to see how Coronavirus is impacting U.S. consumers.



First Insight’s findings are based on the results of a U.S. consumer study of a targeted sample of more than 500 respondents fielded on February 28, 2020. The study was completed through proprietary sample sources among panels who participate in online surveys. Birth year ranges for each generation are as follows:

  • Baby Boomers (1946-1964)
  • Generation X (1965-1979)
  • Millennials (1980-1994)
  • Generation Z (1995-2012) 

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