Reports & Whitepapers

The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors V2

Coronavirus Infographic Cover V2

The Coronavirus pandemic has disrupted lives and businesses all over the globe.  As the fight between the United States and the microscopic enemy heats up,  changes in consumer purchase decisions and behaviors are becoming even more pronounced.

We conducted our first consumer study as Coronavirus cases began to appear on U.S. shores in late February. The difference between late February and mid-March has been significant. Women have caught up to men in terms of concern and modifying behavior. Baby Boomers–a part of the high-risk group– have drastically shifted their behavior in the shadow of the Coronavirus.

Download our infographic to see how Coronavirus is impacting U.S. consumers and the changes that have taken place over the last few weeks.


First Insight’s findings are based on the results of two U.S. consumer studies of targeted samples of more than 500 respondents each, fielded on February 28, 2020, and March 17, 2020. The study was completed through proprietary sample sources among panels who participated in online surveys. Birth year ranges for each generation are as follows:

  • Baby Boomers (1946-1964)
  • Generation X (1965-1979)
  • Millennials (1980-1994)
  • Generation Z (1995-2012) 

Further details on the findings are available upon request.

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