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Inside this Infographic:
As part of First Insight’s ongoing series of consumer studies, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” new data released includes consumer shopping behavior as vaccines roll out nationwide. The study found that men across generations are more inclined to get vaccinated, head in-store after vaccination and continue to wear masks after getting vaccinated. The survey of more than 1,000 people also found that more men than women across generations plan to shop in-store or the same amount after being vaccinated. Read our press release for more details.
Download our infographic for a deeper look at consumer purchase behavior as the vaccines roll out.
Now publishing the ninth study in the series, the company has been tracking consumer data since February 28, 2020. The findings are based on the results of U.S. consumer studies of targeted samples of more than 1,000 respondents, balanced by gender, geography and generation, and the latest survey was fielded on January 13, 2021. It was completed through proprietary sample sources amongst panels who participate in online surveys. Further details on the findings are available upon request.
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