First Insight and PTC have collaborated to extend the value of Product Lifecycle Management beyond design and product development into a smart platform that leverages predictive analytics and machine learning.
Retailers and brands can now align product development lifecycle activities with consumer preferences, enabling them to deliver more successful assortments, maximizing sales and margins.
Why Incorporate OLP into you assortment decisions?
For many retailers and wholesalers, assortment planning relies heavily on the merchant's ability to aggregate disparate data sources to drive decisions for line and merchandise planning. These data are often scattered among many sources, which requires a large investment of time and effort to aggregate and analyze.
How does OLP address these issues?
Strengthen data sources by leveraging your existing line and merchandise planning process through our three-stage methodology of real-time consumer data from First Insight and machine learning powered by PTC ThingWorx®.
Connect disparate data sources
Plan your line around your customer and business goals
Leverage design recommendations to create placeholder products