Consumers are talking. Are you listening?Every day, billions of consumers engage with brands and retailers online. Social media has given retailers a window into what consumers think and feel about their products.
With First Insight, you engage your consumers through online games which are presented to them through social media, email campaigns, or on your website. These online engagements are fast and fun, and they can be played from a desktop, tablet or mobile device.
You ask consumers for input through an invitation to “Help Us Pick Next Spring’s Assortment” or “Tell Us What You Think.” By asking consumers to engage with the brand and not to make a purchase, they are 2 to 5 times more likely to engage and give feedback.
As consumers play the games, First Insight’s solution is filtering and weighting the input in real-time. Within 24-72 hours, you have actionable, forward looking data on new product performance, presented through our InsightSuite.