First Insight utilizes real-time data analytics and customer feedback to optimize product assortments and identify winning products and design elements before costly investment decisions are made.
Select new products with confidence, armed with predictive consumer data. Choose more winning products and eliminate under-performers before they are manufactured.
Modify new designs early in the development cycle to improve performance. Understand which new categories represent the best opportunity for brand extension.
First Insight gives merchants clear guidance on new product performance. Helping merchant teams make informed buying decisions using input from multiple data points provided by hundreds or thousands of your consumers.
First Insight gathers customer sentiment using our 'top word' technology. Merchants and designers can see what consumers are saying about new products giving them the opportunity to improve designs and attributes early in the development cycle.