First Insight helps retailers optimize product assortments by identifying winning new products and design elements, before costly investment decisions are made.
Select new products with confidence, armed with predictive consumer data. Choose more winning products and eliminate under-performers before they are manufactured.
Modify new designs early in the development cycle to improve performance. Understand which new categories represent the best opportunity for brand extension.
First Insight gives merchants clear guidance on new product performance to enable informed buying decisions, using input from hundreds or thousands of consumers.
Aggregated comments using First Insight's top word technology let merchants and designers see what consumers are saying about new products, so designs can be improved early in the development cycle.