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Check out our blog posts for a broad-ranging overview of market trends, research findings, and company news.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts about Consumer Insight Analyst:

Offensive Products
First Insight Blog

Steer Clear of Controversy: How Retailers and Brands Can Avoid Launching Offensive Products

First Insight Blog

CPG, Big Data, and a Rapidly Changing Industry

cargo-containers-crate- tariffs export-import-122164
First Insight Blog

The Trade War Rages On: How Retailers and Brands Can Shield Themselves from Tariff Threats

Office Crocs Blog Image-1
First Insight Blog

Pick Me a Winner: Crocs and First Insight in STORES Magazine

PLM
First Insight Blog

4 Benefits of Incorporating Voice of the Customer Data into Your PLM Solution

First Insight Blog

How Randa Accessories Shifted Focus to the Consumer to Increase Sales

Chicos-cover-image
First Insight Blog

Even in Pricing, Chico’s Says One Size Won’t Fit All

igor-ovsyannykov-254187.jpg
First Insight Blog

ElastiCast: The World's First and Only Solution for Forecasting Price Elasticity

voice of the customer
First Insight Blog

How s.Oliver Picks Winners Faster By Listening to the Voice of the Customer

crowd connected data
First Insight Blog

Consumers, Crowdsourcing and the Cloud

First Insight Blog

Amazon Takes Retailer-Designer Collaboration Online

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  • AI Agents
    • AI Agents
    • Strategy & Planning
      • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
  • Company
    • Company
    • Contact
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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