Elaine Wheeler, Head of Digital Product Development at Marks & Spencer, explains how the London-based retailer uses First Insight to put the customer at the center of their product decisions.
Through First Insight, Marks and Spencer speaks to 1 customer every 5 seconds gaining invaluable product feedback before placing buys. The retailer has validated that products tested on First Insight have a 12% higher sell through than untested products.
For more examples of how M&S uses First Insight, watch our webinar:
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