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      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
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      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
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  • Solutions
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research & Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Company
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
  • Contact
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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases
Holiday 2022
Greg Petro's Forbes Blog

Retail Outlook for Holiday 2022: The Strong Get Stronger

Holiday Shopping
Greg Petro's Forbes Blog

Inflation Effects Set to Kneecap Retailers’ 2022 Holiday Outlook, and Beyond

Brick and Mortar Store Front
Greg Petro's Forbes Blog

Are Physical Stores Making a Comeback? Is It All About the Product?

People walking and shopping
Greg Petro's Forbes Blog

Walmart And Costco Winning, Shopping Centers Losing As Retail Foot Traffic Trends Signal Austere Holiday Quarter.

Employee checking inventory sheet
Greg Petro's Forbes Blog

As Competitors Struggle, Inflation Helps Put Amazon Back On Top

Amazon Electric Delivery Trucks
Greg Petro's Forbes Blog

Last-Mile Delivery War Heats Up As Amazon Rivals Multiply

Sustainability in retail
Greg Petro's Forbes Blog

Is Sustainability Sustainable in Retail?

Inventory Issues and Product Assortment
Greg Petro's Forbes Blog

Retail Brands Aim To Squeeze Wider Margins From Fewer Products

Woman Leader
Greg Petro's Forbes Blog

Executive Churn In Retail C-Suites Is Unsustainable

Bed Bath & Beyond
Greg Petro's Forbes Blog

Bed, Bath & Beyond’s Disaster: What Happens When Brands Lose Their Visions

Woman Sad About Retail Industry Troubles
Greg Petro's Forbes Blog

Economic Turmoil Exposes Retail Industry’s Knee-Jerk Tactics

Clothing on a hanger
Greg Petro's Forbes Blog

Battered by Black Swans, Retail Industry Hunkers Down

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