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  • Solutions
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research & Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Company
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
  • Contact
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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases
Greg Petro's Forbes Blog

Merry Christmas, Retailers and Brands: Consumers Have Cash and Confidence

Greg Petro's Forbes Blog

Is a Recession Likely When Everyone Has a Job?

woman opening shoe box
Greg Petro's Forbes Blog

Retailers Risk Alienating Shoppers With Stricter Return Policies

wall street sign
Greg Petro's Forbes Blog

Wall Street’s Fables: The Economists Who Cried “Recession!”

sale customers in line
Greg Petro's Forbes Blog

Consumer Demand Is Strong, But Shoppers Expect Bigger Discounts?

Consumer Holiday Shopping
Greg Petro's Forbes Blog

Retail’s Christmas Miracle: Inflation Eases, Consumers Spend, Jobs Multiply

Airbnb
Greg Petro's Forbes Blog

What Airbnb Could Teach Brands About Digital Advertising

How Brands Can Turn a Recession Into Marketing Gold
Greg Petro's Forbes Blog

How Brands Can Turn a Recession Into Marketing Gold

Consumer Spending
Greg Petro's Forbes Blog

Why Consumers May Be in Better Shape Than We Think

What Happens When The Interest Rate Tsunami Hits Consumers?
Greg Petro's Forbes Blog

What Happens When The Interest Rate Tsunami Hits Consumers?

Retail Destocking
Greg Petro's Forbes Blog

“Desperation in the Air” as the Great Retail Destocking Picks Up Steam

Inventory Glut
Greg Petro's Forbes Blog

Retail Inventory Glut Is About To Get Ugly

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