
Press Coverage
First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.


Press Coverage
How Do Consumers Perceive Private Label Products?

Press Coverage
Can Lululemon Make a Federal Case Out of ‘Dupe Culture’?



Press Coverage
Kroger Private Label Product Launch to Focus on Protein

Press Coverage
Is Brand Loyalty Becoming a Thing of the Past in Grocery?

Press Coverage
72% of Consumers are Buying Private Label Products


Press Coverage
Private Label or National Brand? Most Consumers Can't Tell

Press Coverage
Consumer Confidence In Store Brands Remains Strong
