InsightTargeting: Targeted Marketing That Hits The Mark

First Insight's targeting technology can develop optimal marketing strategies customized for your consumers through predictive analytics and customer feedback.

Maximize Your Marketing with First Insight


When it comes to crafting marketing messages for your customers, one size never fits all. With First Insight, you can get to know your customers and what they want. Your marketing team will use this data to create more effective and impactful marketing strategies that will drive results.

icons_Selling-Price Identify Products

Identify the specific products and attributes that will resonate the most with each customer segment.

icons_Margin-Movers Answer Questions

Answer strategic questions about your customers and their preferences, such as how they perceive your brand, why they buy, and where and how they shop. 

Price-md-icon Determine Pricing

Determine optimal pricing and promotions for your new products and even refine promotional strategies for your existing products.


Get Closer to Your Customers

Capture and leverage valuable customer demographic information through customized surveys and response options. Leverage CRM and real-time consumer insight to build actionable customer personas. Get answers to the strategic questions that will help your products fly off the shelves.

Match Products and Attributes to Customer Segments

Easily visualize which products and attributes will resonate with your target audiences to help marketers fine-tune their messaging. Bring your customers to life by understanding both your current and target customers, including what products they want and at what price. Drive results by hitting the specific selling points that make consumers act.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

Targeted Marketing Made Easy —Actionable Insights at Your Fingertips


Make the Right Offer - To the Right Person - At the Right Price

Traditional marketing profiles have defined the target consumer for more than half a century - poorly. Now, with the help of InsightTargeting, marketers have a much better way of targeting current and potential customers.

InsightTargeting allows marketers to gain a better understanding of buyer personas by leveraging consumer insights on their products and integrating this data with additional data sources to identify and thoroughly profile customer segments.

Drive higher conversions by promoting the right product at the right price to the right person.

From Startups to Global Brands, Our Customers Get Results

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
The Wharton Baker Retailing Center

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed & Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Consumer Sustainability Survey 2021

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.