InsightTargeting: Targeted Marketing That Hits The Mark

First Insight's targeting technology can develop optimal marketing strategies customized for your consumers through predictive analytics and customer feedback.

Maximize Your Marketing with First Insight


When it comes to crafting marketing messages for your customers, one size never fits all. With First Insight, you can get to know your customers and what they want. Your marketing team will use this data to create more effective and impactful marketing strategies that will drive results.

Identify Products

Identify the specific products and attributes that will resonate the most with each customer segment.

Answer Questions

Answer strategic questions about your customers and their preferences, such as how they perceive your brand, why they buy, and where and how they shop. 

Determine Pricing

Determine optimal pricing and promotions for your new products and even refine promotional strategies for your existing products.


Get Closer to Your Customers

Capture and leverage valuable customer demographic information through customized surveys and response options. Leverage CRM and real-time consumer insight to build actionable customer personas. Get answers to the strategic questions that will help your products fly off the shelves.

Match Products and Attributes to Customer Segments

Easily visualize which products and attributes will resonate with your target audiences to help marketers fine-tune their messaging. Bring your customers to life by understanding both your current and target customers, including what products they want and at what price. Drive results by hitting the specific selling points that make consumers act.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

Targeted Marketing Made Easy —Actionable Insights at Your Fingertips


Make the Right Offer - To the Right Person - At the Right Price

Traditional marketing profiles have defined the target consumer for more than half a century - poorly. Now, with the help of InsightTargeting, marketers have a much better way of targeting current and potential customers.

InsightTargeting allows marketers to gain a better understanding of buyer personas by leveraging consumer insights on their products and integrating this data with additional data sources to identify and thoroughly profile customer segments.

Drive higher conversions by promoting the right product at the right price to the right person.

From Startups to Global Brands, Our Customers Get Results


How Data Helped Rue21

Leaders from rue21 share how First Insight helped turn around their business using VoC, AI and Predictive Analytics.

Watch Case Study

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.