Identify Products
Identify the specific products and attributes that will resonate the most with each customer segment.
Answer Questions
Answer strategic questions about your customers and their preferences, such as how they perceive your brand, why they buy, and where and how they shop.
Determine Pricing
Determine optimal pricing and promotions for your new products and even refine promotional strategies for your existing products.
Traditional marketing profiles have defined the target consumer for more than half a century - poorly. Now, with the help of InsightTargeting, marketers have a much better way of targeting current and potential customers.
InsightTargeting allows marketers to gain a better understanding of buyer personas by leveraging consumer insights on their products and integrating this data with additional data sources to identify and thoroughly profile customer segments.
Drive higher conversions by promoting the right product at the right price to the right person.
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
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We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
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The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
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Free Ebook
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
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Roundtable Video
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
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This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & Highlights
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
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