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Identify the specific products and attributes that will resonate the most with each customer segment.
Answer strategic questions about your customers and their preferences, such as how they perceive your brand, why they buy, and where and how they shop.
Determine optimal pricing and promotions for your new products and even refine promotional strategies for your existing products.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.
And you receive actionable results within 24-48 hours – much faster than most other solutions.
Traditional marketing profiles have defined the target consumer for more than half a century - poorly. Now, with the help of InsightTargeting, marketers have a much better way of targeting current and potential customers.
InsightTargeting allows marketers to gain a better understanding of buyer personas by leveraging consumer insights on their products and integrating this data with additional data sources to identify and thoroughly profile customer segments.
Drive higher conversions by promoting the right product at the right price to the right person.
Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.View the Webinar & Highlights