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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Retail data exposes a key difference between men and women shoppers

Press Coverage

Understanding the Gender Effect of Technology Disruptors to Meet Consumer Expectations

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Press Coverage

Rue21 uses predictive analytics for buying decisions

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Predictive analytics help Rue21 drive speed to market with right items

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Rue 21 Taps First Insight to Test New Products

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Using Data and Consumer Insights to Be Better Merchants

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Survey Reveals Gender Gap Between Online and In-Store Shopping

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There’s a Gender Gap in Shopping That Retailers Have to Conquer

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Are men the salvation of brick-and-mortar retail?

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Men aren't willing to shop online as much as women, survey finds

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First Insight Introduces ElastiCast Pricing Optimization Platform

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Marimekko taps social media data to create customer-driven assortments

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