Arming The Merchant Prince with Data

The apparel industry is hyper-focused on data and how to use it in decision making to eclipse the capabilities of gut feel. But the reality is, it’s not one or the other. Both creativity and data must work hand in hand in order to deliver the product consumers want in the time frame in which they’re demanding it.

Sourcing Journal founder and president Edward Hertzman sat down with First Insight’s CEO Greg Petro and veteran merchant executive Andrew Clarke to discuss how data can help product developers and suppliers improve accuracy and speed.

And thanks to the internet, the pressure’s on.

If shoppers see something on a celeb one day, they want to wear it the next. That instant gratification can’t happen with long lead times and layers of decision making. Clarke credits data with allowing his fast-fashion teams to pick up on consumer demand earlier and more accurately, enabling him to slash timelines from weeks to days.

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

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The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

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Specialized Tools for Small & Emerging Businesses

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Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

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Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

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Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

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Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

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Case Study

HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

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Read the Article & Watch the Video at Sourcing Journal