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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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First Insight Reveals Enhanced Consumer-Centric Merchandising Platform

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Dick’s Sporting Goods uses data to gets its product right

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Dick’s Sporting Goods Expands Use Of First Insight Technology

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Baby boomers rely on discounts more than cash-strapped millennials do

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Today’s Marketing Battle in the Age of Markdowns

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Markdown Mania: A Symptom of the Wrong Product at the Wrong Price

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First Insight and PTC Solution Helps Brands Meet Consumer Demands

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You're Willing to Pay More for Athleisure

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Pricing Report Shows the Negative Impact of Apparel Markdowns

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Fung Group: Menswear Prices Down By Nearly a Third

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Wearables: report sheds light on what wearers want

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