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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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How the coronavirus is impacting spending habits among different generations

First Insight's Greg Petro on whether the coronavirus will permanently alter consumer behavior

Coronavirus causing sales jumps, online price gouging

Millennials most affected by coronavirus: Study

The Discount Divide: Bringing Value to Millennials and Baby Boomers

Study: Consumers in rebellion against full prices

Baby boomers rely on discounts more than cash-strapped millennials do

Consumer Survey Reveals Generational Differences With Markdown Expectations

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