CEO Greg Petro discusses the impact of coronavirus on consumer purchase decisions and behavior among generations based on recent First Insight study results with Cheddar Business. Millennials are changing their spending habits the most as they take precautions to avoid local coronavirus outbreaks, followed by Gen Z, Gen X, and Baby Boomers.
retail baby boomers millennials consumer preferences Gen Z consumer study gen x shopping patterns shopping habits Coronavirus
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
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We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
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As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
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This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
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Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
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While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
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