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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Hotter Shoes Attracts Younger Audience Via 'Voice of Customer' Analytics

by SJ Staff August 3, 2021

Product Testing Lifts Full-Price Sales at Marks & Spencer

by SJ Staff June 23, 2021

Getting Out in Front of Customer Demand Through Product Testing

by SJ Staff June 3, 2021

Hard Rock International, First Insight Expand Partnership

by Anna Wolfe for Hospitality Technology May 27, 2021

Hard Rock International expands First Insight partnership

by Jena Tesse Fox for Hotel Management May 27, 2021

Hard Rock International and First Insight Announce Expanded Partnership

by Codie Liermann for Travel Pulse May 25, 2021

Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

by Jessie Dowd for retail TouchPoints February 11, 2021

Retail Tech Roundup: M&S Teams With First Insight and Optitex; Zozo Launches Zozosuit 2

by Glenn Taylor for Sourcing Journal November 10, 2020

M&S invests in technology to improve sampling process

by Michelle Russell for Just-Style November 9, 2020

Marks & Spencer Adds 3-D CAD Capabilities With First Insight and Optitex

by Arthur Zaczkiewicz for Women's Wear Daily November 6, 2020

Marks & Spencer Enters a Collaboration to Enhance Digital Product Development

by RIS News Staff November 5, 2020

Marks & Spencer enhances private label product development

by Dan Berthiaume from Chain Store Age November 5, 2020

Marks & Spencer Leverages 3D Computer-Aided Design to Improve Product Testing

by Bryan Wassel for retail TouchPoints November 5, 2020

Dorothy Perkins, Burton Menswear and Miss Selfridge announce new partnership with First Insight

by Andrea Byrne for Fashion United October 9, 2020

Retail Tech Roundup: Salesforce Acquires Mobify, Fanatics Integrates QuadPay

by Glenn Taylor for Sourcing Journal September 14, 2020

Here’s What’s New in First Insight’s Voice of the Customer Analytics Platform

by Glenn Taylor for Sourcing Journal August 27, 2020

Wolverine’s Next Innovation Move: Customer-Driven Assortment Optimization

by Glenn Taylor for Sourcing Journal August 20, 2020

Wolverine optimizes merchandising with predictive analytics

by Dan Berthiaume from Chain Store Age August 18, 2020

Consumer Principles, Value Creation and the Importance of Context

by Arthur Zaczkiewicz for Women's Wear Daily November 5, 2019

Are retailers out-of-step with consumers when it comes to price?

by George Anderson for Retail Wire October 31, 2019

Retailers, consumers hold differing views on inclusion, diversity: report

by Sarah Jones for Luxury Daily October 31, 2019

Study: Retail executives, consumers not on the same page with diversity, inclusion

by Home Textiles Today Staff October 31, 2019

Study: Retailers have opportunities to raise prices to offset impact of tariffs

by Marianne Wilson from Chain Store Age October 3, 2019

Customer Centricity Expert Goes Global

by Business trends August 6, 2019

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