EMARKETER Mentions First Insight | Pricing Transparency Is Critical In Times Of Uncertainty
While consumers expect tariffs to push prices higher, how companies communicate those increases can help minimize frustration and churn.
- 68% of brand and retail executives anticipate negative reactions from consumers to price increases, according to a survey from First Insight.
- But being upfront about those hikes could help ease shoppers’ angst, especially if companies are transparent about the cause.
- Brands that can afford it should consider keeping prices level for some products—and communicating that prominently to customers. Shoppers are more inclined to stay loyal to companies that absorb tariff-related costs.
- 79% of US consumers say they would be more likely to stick with brands that shield them from increases, per First Insight.
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