Reports & Whitepapers

COVID-19 Timeline

COVID Timeline CoverCOVID Timeline Cover


Inside this infographic: 

As part of our ongoing series of consumer studies, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” First Insight has produced an exclusive, highly detailed COVID-19 timeline infographic which depicts how consumer sentiment and the retail sector were affected by wider external events such as the spread of the pandemic, government mandates, closures, stimulus checks, the rise of the delta variant and other COVID-19-driven milestones. Read our press release for more details.

Download our infographic for a deeper look at the retail industry, consumer behavior, health & safety as it relates to COVID-19.

To support the retail industry through COVID-19, First Insight has been tracking consumer purchase behavior and spending within retail since February 2020. First Insight is committed to customer understanding and offers customer-driven predictive analytics solutions for today’s toughest business challenges. As inflation and supply chain disruptions continue and demand outpaces supply, retailers and brands are turning to First Insight for decision support in identifying substitute products and optimizing pricing based on real-time consumer price elasticity data.

First Insight’s longitudinal study of more than 11,000 respondents is the only one of its kind.  It started at the very beginning of the pandemic—February, 2020—with data collected through August, 2021, as COVID-19 cases continue to rise due to the delta variant.  These studies have measured consumer sentiment around shopping in-person and online, safety precautions in-store, spending on big-ticket items, traveling, and other consumer behaviors. This infographic shows in detail how various external events directly affected the American public’s overall likelihood and interest in returning to normal day-to-day activities, as well as the impact of the pandemic on retail.

The findings were based on data from First Insight’s ongoing series of consumer sentiment studies entitled, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors.” The company has been tracking consumer data since February 28, 2020. The findings are based on the results of U.S. consumer studies of targeted samples of more than 500 or 1,000 respondents per survey, balanced by gender, geography, and generation. It was completed through proprietary sample sources amongst panels who participate in online surveys. Further details on the findings are available upon request.

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