A History of COVID-19: Retail, Consumer Behavior, Health & Safety According to First Insight

August 31 2021 by Gretchen Jezerc

First Insight has produced an exclusive, highly detailed COVID-19 timeline infographic which depicts consumer sentiment and the retail sector

PITTSBURGH, PA—August 31, 2021—As part of their ongoing series of consumer studies, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” First Insight has produced an exclusive, highly detailed COVID-19 timeline infographic which depicts how consumer sentiment and the retail sector were affected by wider external events such as the spread of the pandemic, government mandates, closures, stimulus checks, the rise of the delta variant and other COVID-19-driven milestones.

To support the retail industry through COVID-19, First Insight has been tracking consumer purchase behavior and spending within retail since February 2020. First Insight is committed to customer understanding and offers customer-driven predictive analytics solutions for today’s toughest business challenges. As inflation and supply chain disruptions continue and demand outpaces supply, retailers and brands are turning to First Insight for decision support in identifying substitute products and optimizing pricing based on real-time consumer price elasticity data.

COVID-19_Timeline_SHORT

Download to view the full infographic and for a deeper look at the retail industry, consumer behavior, health & safety as it relates to COVID-19.

First Insight’s longitudinal study of more than 11,000 respondents is the only one of its kind.  It started at the very beginning of the pandemic—February, 2020—with data collected through August, 2021, as COVID-19 cases continue to rise due to the delta variant.  These studies have measured consumer sentiment around shopping in-person and online, safety precautions in-store, spending on big-ticket items, traveling, and other consumer behaviors. This infographic shows in detail how various external events directly affected the American public’s overall likelihood and interest in returning to normal day-to-day activities, as well as the impact of the pandemic on retail.

Methodology:
The findings were based on data from First Insight’s ongoing series of consumer sentiment studies entitled, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors.” The company has been tracking consumer data since February 28, 2020. The findings are based on the results of U.S. consumer studies of targeted samples of more than 500 or 1,000 respondents per survey, balanced by gender, geography, and generation. It was completed through proprietary sample sources amongst panels who participate in online surveys. Further details on the findings are available upon request.

About First Insight, Inc.
First Insight is one of the world’s leading Experience Management (XM) platforms that empowers companies to significantly incorporate the Voice of the Customer into the design, pricing, planning and marketing of products and service offerings. Through the use of online consumer management tools, the First Insight platform gathers real-time consumer data and applies predictive analytic models to create actionable insights to power decisions which drive measurable value. Customers include some of the world’s leading vertically integrated brands, sporting goods companies, department stores, consumer products companies, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.

Media Contact:
Berns Communications Group
Stacy Berns/Michael McMullan
sberns@bcg-pr.com / mmcmullan@bcg-pr.com 

First Insight Contact:
Gretchen Jezerc
SVP of Marketing
gretchen.jezerc@firstinsight.com

retailers  retail  consumer preference  Survey Results  consumer study  consumer behavior  retail trends  Consumer Data  CONSUMER REPORT  Infographic  Coronavirus  COVID-19  Consumer Survey  Safety  spending habits

Looking for more info? Complete the form below.

What Retail Executives Say About Supply Chain Disruption Leading Into Holiday: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights