A History of COVID-19: Retail, Consumer Behavior, Health & Safety According to First Insight

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First Insight has produced an exclusive, highly detailed COVID-19 timeline infographic which depicts consumer sentiment and the retail sector

PITTSBURGH, PA—August 31, 2021—As part of their ongoing series of consumer studies, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” First Insight has produced an exclusive, highly detailed COVID-19 timeline infographic which depicts how consumer sentiment and the retail sector were affected by wider external events such as the spread of the pandemic, government mandates, closures, stimulus checks, the rise of the delta variant and other COVID-19-driven milestones.

To support the retail industry through COVID-19, First Insight has been tracking consumer purchase behavior and spending within retail since February 2020. First Insight is committed to customer understanding and offers customer-driven predictive analytics solutions for today’s toughest business challenges. As inflation and supply chain disruptions continue and demand outpaces supply, retailers and brands are turning to First Insight for decision support in identifying substitute products and optimizing pricing based on real-time consumer price elasticity data.


Download to view the full infographic and for a deeper look at the retail industry, consumer behavior, health & safety as it relates to COVID-19.

First Insight’s longitudinal study of more than 11,000 respondents is the only one of its kind.  It started at the very beginning of the pandemic—February, 2020—with data collected through August, 2021, as COVID-19 cases continue to rise due to the delta variant.  These studies have measured consumer sentiment around shopping in-person and online, safety precautions in-store, spending on big-ticket items, traveling, and other consumer behaviors. This infographic shows in detail how various external events directly affected the American public’s overall likelihood and interest in returning to normal day-to-day activities, as well as the impact of the pandemic on retail.

The findings were based on data from First Insight’s ongoing series of consumer sentiment studies entitled, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors.” The company has been tracking consumer data since February 28, 2020. The findings are based on the results of U.S. consumer studies of targeted samples of more than 500 or 1,000 respondents per survey, balanced by gender, geography, and generation. It was completed through proprietary sample sources amongst panels who participate in online surveys. Further details on the findings are available upon request.

About First Insight, Inc.
First Insight is one of the world’s leading Experience Management (XM) platforms that empowers companies to significantly incorporate the Voice of the Customer into the design, pricing, planning and marketing of products and service offerings. Through the use of online consumer management tools, the First Insight platform gathers real-time consumer data and applies predictive analytic models to create actionable insights to power decisions which drive measurable value. Customers include some of the world’s leading vertically integrated brands, sporting goods companies, department stores, consumer products companies, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.

Media Contact:
Berns Communications Group
Stacy Berns/Michael McMullan
sberns@bcg-pr.com / mmcmullan@bcg-pr.com 

First Insight Contact:
Gretchen Jezerc
SVP of Marketing

retailers  retail  consumer preference  Survey Results  consumer study  consumer behavior  retail trends  Consumer Data  CONSUMER REPORT  Infographic  Coronavirus  COVID-19  Consumer Survey  Safety  spending habits