When it comes to talking to your customers, one size never fits all. You shouldn't expect them all to react the same way to the same message.
Get to know your customers and their needs and learn how to create messaging that drives a purchase.
Identify the specific products that will resonate the most with each customer segment.
Determine optimal pricing and promotional strategies for these products.
Answer strategic questions about your customers, such as how they perceive your brand, why they buy, and where and how they shop.
Capture valuable customer demographic information through customized surveys and response options.
Easily visualize which products resonate with your target audience.
Traditional marketing profiles have defined the target consumer for more than half a century - poorly. Now, with the help of InsightTargeting, marketers have a much better way of targeting current and potential customers.
InsightTargeting allows marketers to gain a better understanding of buyer personas by leveraging consumer insights on their products and integrating this data with additional data sources to identify and thoroughly profile customer segments.