When it comes to crafting marketing messages for your customers, one size never fits all. With First Insight, you can get to know your customers and what they want to hear. Your marketing team will use this data to create more effective and impactful marketing strategies that will drive results.
Identify the specific products and attributes that will resonate the most with each customer segment.
Determine optimal pricing and promotions for your new products and even refine promotional strategies for your existing products.
Answer strategic questions about your customers and their preferences, such as how they perceive your brand, why they buy, and where and how they shop.
Capture and leverage valuable customer demographic information through customized surveys and response options. Get answers to the strategic questions that will help get your products off the shelves.
Easily visualize which products and attributes will resonate with your target audiences to help marketers fine-tune their messaging. Drive results by hitting the specific selling points that makes consumers act.
Traditional marketing profiles have defined the target consumer for more than half a century - poorly. Now, with the help of InsightTargeting, marketers have a much better way of targeting current and potential customers.
InsightTargeting allows marketers to gain a better understanding of buyer personas by leveraging consumer insights on their products and integrating this data with additional data sources to identify and thoroughly profile customer segments.