Event Recap

Sourcing Journal Sustainability Summit 2022

More sustainable operations and a better tomorrow start with First Insight



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Sourcing Journal Sustainability Summit 2022

More sustainable operations and a better tomorrow start with First Insight

Sourcing Journal Sustainability Summit | The Road to 2030

First Insight CEO Greg Petro sat down with Eddie Hertzman, founder and president of Sourcing Journal, to share the latest findings from research done in partnership with the Baker Retailing Center at the Wharton School of the University of Pennsylvania on what the consumer is saying - and what he or she is actually doing - about sustainability. It’s no surprise that the disconnects between retail executives and consumers are vast when it comes to how people define sustainability and how much more they are truly willing to spend for sustainable products.

In this session, Eddie and Greg discuss how retailers and brands can practically apply the learnings from First Insight’s sustainability research to achieve their business and ESG goals.



The Road to 2030 Report

As part our sponsorship of the Sourcing Journal’s 2022 Sustainability Report, First Insight CEO Greg Petro was interviewed about ESG in the Retail Industry and the role technology serves in making the shift to sustainability possible.

Click here to access Greg's exclusive article, "Can Brands Get on The Same Page with Consumers on ESG?" or download the full report from Sourcing Journal (paid subscription required).

Put Your ESG Goals Within Reach with First Insight


First Insight Sustainability Studies

Our collection of reports answers some of the biggest questions retailers have about consumer desire for sustainability and how it influences their purchase decisions. Access our exclusive sustainability report series that includes:


  • The Sustainability Disconnect Between Consumers & Retail Executives
  • The State of Consumer Spending: Gen Z's Passion for Sustainability Boosts the Resale Market
  • The State of Consumer Spending: Gen Z Influencing All Generations to Make Sustainability-First Purchasing Decisions

Retail’s Sustainable Shopper: Gen Z’s Sustainability Pledge, Waste Reduction and The New Values Shopper

According to our First Insight study, The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail, the vast majority of Generation Z shoppers prefer to buy sustainable brands, and they are more willing than other generations to spend 10 percent more for sustainable products. The report also found that Generation Z is most likely to make purchase decisions based on values and principles (personal, social and environmental).



The first industry-wide consumer survey on shoe sustainability. This survey was built with input from 100 shoe companies.

This national survey aims to create a much-needed baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what aspects of sustainability they should prioritize.  These results provide companies with intelligence to build strategic marketing campaigns and better focus operational efforts.


Why First Insight?

Learn more about how First Insight can help you make better Selection, Pricing, Planning and Targeting decisions that lead to more sustainable operations. 

From Startups to Global Brands, Our Customers Get Results

30—80% Increase new product success rates by 30-80%, improving forecasting accuracy.
4—10% Increase gross profit
by 4-10%.
40% Increase speed-to-market by reducing product launch time up to 40%.

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.