- Retail Products
- XM Products
First Insight CEO Greg Petro sat down with Eddie Hertzman, founder and president of Sourcing Journal, to share the latest findings from research done in partnership with the Baker Retailing Center at the Wharton School of the University of Pennsylvania on what the consumer is saying - and what he or she is actually doing - about sustainability. It’s no surprise that the disconnects between retail executives and consumers are vast when it comes to how people define sustainability and how much more they are truly willing to spend for sustainable products.
In this session, Eddie and Greg discuss how retailers and brands can practically apply the learnings from First Insight’s sustainability research to achieve their business and ESG goals.
As part our sponsorship of the Sourcing Journal’s 2022 Sustainability Report, First Insight CEO Greg Petro was interviewed about ESG in the Retail Industry and the role technology serves in making the shift to sustainability possible.
Click here to access Greg's exclusive article, "Can Brands Get on The Same Page with Consumers on ESG?" or download the full report from Sourcing Journal (paid subscription required).
Our collection of reports answers some of the biggest questions retailers have about consumer desire for sustainability and how it influences their purchase decisions. Access our exclusive sustainability report series that includes:
According to our First Insight study, The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail, the vast majority of Generation Z shoppers prefer to buy sustainable brands, and they are more willing than other generations to spend 10 percent more for sustainable products. The report also found that Generation Z is most likely to make purchase decisions based on values and principles (personal, social and environmental).
The first industry-wide consumer survey on shoe sustainability. This survey was built with input from 100 shoe companies.
This national survey aims to create a much-needed baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what aspects of sustainability they should prioritize. These results provide companies with intelligence to build strategic marketing campaigns and better focus operational efforts.
Learn more about how First Insight can help you make better Selection, Pricing, Planning and Targeting decisions that lead to more sustainable operations.