Greg Petro's Forbes Blog
Greg Petro's Forbes Blog
First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.
Posts about Gen Z:
Greg Petro's Forbes Blog
The Gen Z “Underconsumption” Trend: The Canary in the Coal Mine?
Greg Petro's Forbes Blog
Gen Z May Be the Most-Studied Consumer in History: Here’s What We Know So Far
Greg Petro's Forbes Blog
Big Retail’s Trending Brand Is Private Label, Led By Gen Z
Greg Petro's Forbes Blog
Brands Like OBEY and Gucci Confront a New, Shifting Post-Covid Normal
Greg Petro's Forbes Blog
On Its 40th Birthday, J. Crew’s Classic-Loving Demographic Is Aging Out
Greg Petro's Forbes Blog
Is Sustainability Sustainable in Retail?
Greg Petro's Forbes Blog
Gen Z Set To Lead Retailers Into The Metaverse
Greg Petro's Forbes Blog
Consumer Sustainability Concerns Threaten Amazon’s Ecommerce Juggernaut
Greg Petro's Forbes Blog
Marrying Consumer Expectations with Values: Key Themes from the Wharton CEO Conference
Greg Petro's Forbes Blog
Consumers Demand Sustainable Products and Shopping Formats
Greg Petro's Forbes Blog