Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

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Posts about Branding:

A group of young people gathered around a cell phone

Gen Alpha Poised To Reshape Retail

Cracker Barrel sign outside of the restaurant

Greg Petro's Forbes Blog

Like Target, Cracker Barrel Suffered From Brand Amnesia

Greg Petro's Forbes Blog

The Real Reason Target Is Failing While Walmart Prospers

Greg Petro's Forbes Blog

Does Nike Need a Brand Makeover…or What?

Greg Petro's Forbes Blog

Express, Inc.’s New Boss Is a Retail Branding Maven

Greg Petro's Forbes Blog

How Abercrombie Survived Aging Preppies and COVID to Become a Wall Street Darling

Greg Petro's Forbes Blog

Bed, Bath & Be Gone: Inside The Wreck Of An Iconic Brand

Greg Petro's Forbes Blog

Brand Accountability Matters: Say What You Mean and Mean What You Say

Greg Petro's Forbes Blog

How Amazon, Walmart and Chick-fil-A Turned COVID Into Branding Gold

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