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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings

by Arthur Zaczkiewicz for Women's Wear Daily November 22, 2016

First Insight Tested Consumers Gave White, Floral Patterns a Thumbs-up

by Arthur Zaczkiewicz for Women's Wear Daily November 7, 2016

Consumer Testing Metadata Reveals Impact of Apparel Markdowns

by Arthur Zaczkiewicz for Women's Wear Daily October 27, 2016

Fung Global: Consumers Unwilling to Pay Full Price Pile Pressure on Retailers

by Tara Donaldson for Sourcing Journal October 26, 2016

You're Willing to Pay More for Athleisure

by David Oliver for US News October 26, 2016

Consumers only willing to pay 76% of full price

by Jill Geoghegan of Drapers Online October 26, 2016

Pricing Report Shows the Negative Impact of Apparel Markdowns

by Arthur Zaczkiewicz for Women's Wear Daily October 26, 2016

Camuto Group Now Using First Insight Technology for Product Rollouts

by Arthur Zaczkiewicz for Women's Wear Daily October 19, 2016

2016 Holiday Retail Expectations: A Surprisingly Sunny Outlook

by Meghan McDowell for Women's Wear Daily September 28, 2016

Watching Apple and the Smartwatch Market

by Meghan McDowell for Women's Wear Daily September 22, 2016

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