Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings

Arthur Zaczkiewicz for Women's Wear Daily

First Insight polled more than 1,300 consumers between Oct. 29 and Nov. 3, 2016.

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Shoppers are expecting big markdowns this holiday shopping season, and according to a poll by First Insight, consumers also expect online retailers to offer the best deals.

In a survey of more than 1,300 shoppers, the technology solutions firm said people “have become increasingly sales savvy and less willing to pay full price for items. This trend is especially prevalent during the holiday season, as shoppers have been conditioned to be on the lookout for large markdowns around Thanksgiving and Christmas.”

 

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