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  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
  • Company
    • Contact
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts about consumer preferences:

Retail Customer Experience
Press Coverage

Most Retailers Not Prepared for a TikTok Shutdown

Packaging Europe
Press Coverage

What Brands Can Do To Meet Consumers’ Expectations for Sustainable Packaging

Jing Daily - Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.
Press Coverage

Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.

Gen Z Doesn’t Want Retailers’ Platitudes
Press Coverage

Gen Z Doesn’t Want Retailers’ Platitudes

Report Shows Influence of Gen Z on Other Demographic Groups
Press Coverage

Report Shows Influence of Gen Z on Other Demographic Groups

As Confidence Drops, Consumers Are Also Showing Constraint
Press Coverage

As Confidence Drops, Consumers Are Also Showing Constraint

Survey: Consumer Confidence Waning Again as Concerns Mount
Press Coverage

Survey: Consumer Confidence Waning Again as Concerns Mount

Consumer Confidence Is Beginning to Waver Again, According to Survey Data
Press Coverage

Consumer Confidence Is Beginning to Waver Again, According to Survey Data

Crocs Lays Out Plan to be Net Zero by 2030
Press Coverage

Crocs Lays Out Plan to be Net Zero by 2030

Press Coverage

64% of US shoe consumers say ready to pay more for sustainable shoes

Press Coverage

Pandemic ebbing but consumer behavior not changing much, reveals survey

Press Coverage

First Insight Data Reveals Impact of Improved Consumer Confidence

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