Survey: Consumer Confidence Waning Again as Concerns Mount

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As the back-to-school shopping season kicks into high gear, safety concerns around in-store shopping have increased during the past month. 

That’s according to a consumer study fielded on Aug. 5 by First Insight in which 53% of respondents report that they feel unsafe trying on products in dressing rooms, 49% feel unsafe trying on shoes, and 71% feel unsafe testing beauty products in store.

Fifty-six percent of respondents stated they feel unsafe working with a sales associate, a 30% increase from last month.  At the same time, online shopping continues to rise, even at lower, single-digit growth rates than during the height of the pandemic.

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consumer preferences  online survey  Survey Results  CONSUMER REPORT  Coronavirus  COVID-19  Consumer Purchase Behavior  Purchase Decisions  Consumer Survey  Safety