Crocs is aiming to become a net zero company by 2030, the company said Wednesday.
To reach this goal, the company has outlined a series of initiatives focused on minimizing the brand’s carbon footprint and impact on the environment.
On the materials side, Crocs plans to use more sustainable ingredients for its products and packaging materials, with a goal to be a 100% vegan brand by the end of 2021. While 45% of Croslite, the main material used to make Crocs, is currently recycled, the brand is aiming to make this material even more sustainable moving forward.
...According to a May survey of 1,000 shoe shoppers conducted by Footwear Distributers and Retailers of America (FDRA) and tech firm First Insight, terms such as “eco-friendly” and “recycled” resonated with consumers making choices about which footwear products to purchase.