Consumer Confidence Is Beginning to Waver Again, According to Survey Data

August 10 2021 by Alexandra Pastore for WWD

The First Insight survey found a 25 percent jump in worried consumers with the COVID-19 variant on the rise.

While gains were made in consumer confidence as recently as July 2021, an updated study conducted last week by First Insight shows that the Delta variant is negatively affecting consumer confidence. In fact, in just a month, there was a 25 percent increase in the number of consumers reporting they are very or somewhat worried about COVID-19 — marking the highest one-month jump since March 2020.

At the same time, although proof of vaccinations for entry to restaurants and other businesses are largely becoming mandated across the country, the survey revealed that the unvaccinated population remains steadfast in its decision to decline the vaccine with 90 percent of those unvaccinated indicating the mandates will not persuade them.

“It is very telling that a mere 10 percent of respondents say they would consider getting the vaccine due to some businesses and restaurants requiring proof of vaccination,” said Greg Petro, chief executive officer of First Insight. “It appears that people’s minds are made up about whether to get vaccinated and more education may be required to change their minds. Hopefully, we will spend the time and effort to do so for everyone’s sake, thus allowing everyone to make his or her own, educated choice.”

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consumer preferences  online survey  Survey Results  consumer study  Coronavirus  COVID-19  Consumer Survey  Safety  back-to-school

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