At its Core, Apple Is No Longer Innovative

Featured Image


Apple (NYSE: AAPL)  has built its success upon a steady consumer appetite for buying every iteration of the company’s latest and greatest products - i.e. iPhones mostly. However, with iPhone sales falling, the iconic company is starting to resemble others in the retail industry whose complacency has pushed them to the wrong side of the demand curve.

It’s no secret that I’ve been down on Apple for a while.  In January, I predicted that increasing prices on devices void of big innovation was not a sustainable way to continue to grow the business. We have seen very little variation from this trend, in fact, quite the opposite. Just this week at Apple’s much touted WWDC 2019, the company unveiled - you guessed it - more mundane updates to its iOS software for iPhone and iPad, promoting a new (hardly exciting) “dark mode”, as well as new apps for the phone and watch as it tries its hand as a “service” company to make up for tepid phone sales.

As I mentioned in January, what we are experiencing is the slow and steady decline of Apple.  The current situation was actually predicted by Steve Jobs himself early in his career, when he foresaw Apple would likely follow in the footsteps of Xerox and IBM if the company  “got away from the innovation that made them so successful in the first place.”

Read the Full Article at

technology  retail  Apple  smartwatches  smartphones  innovation  wearable technology

Looking for more info? Complete the form below.

The Supply Chain Disruption
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending
The State Of Consumer Spending

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed and Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
FDRA Consumer Sustainability Survey

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study